Why Commercial Photography is Important
In today’s visually driven world, professional photography plays a vital role in how businesses present themselves. Commercial photography is more than just beautiful images – it’s a strategic asset for brand visibility, marketing, and growth.
Complete Guide to Commercial Photography – Summary
Commercial photography is the use of images for advertising, promotional, or marketing purposes. From websites and billboards to packaging and social media, these photos help businesses communicate clearly and attractively.
Key Types
Commercial vs. Advertising Photography
Commercial photography is a broad category that includes images used to support business operations – product photos, staff portraits, real estate shots, Project Completion Photography, PR Images.
Advertising photography is a subset, created specifically for promotional campaigns. Its purpose is to persuade audiences and drive action.
What Do Commercial Photographers Do?
Commercial photographers work with businesses to create tailored images that meet brand goals. This may include:
Images to show future prospect clients of the previous works they have done
Product photography for online shops
Food photography for menus or packaging
Interior shots for real estate or AirBnB listings
Team or executive portraits
Lifestyle shoots to reflect a brand story
They often collaborate with marketing teams, stylists, or creative directors.
Income & Pricing
Commercial photography is typically well-paid due to the value it provides. Photographers charge based on:
Time (hourly, half-day, full-day)
Licensing and usage rights
Equipment and editing time
Many photographers also receive royalties when images are reused commercially.
Getting Started
Ways to Get Clients
If you're a photographer starting in commercial work:
Build a portfolio on your website
Share your work on LinkedIn and Instagram
Reach out to local businesses
Join image licensing platforms like Picfair or Getty Images
Offer free trials or discounts to first-time clients
Why Commercial Photography Matters for Every Business
What Is Commercial Photography?
Commercial photography refers to photos used to market, promote, or advertise a product, service, or brand. These images support visual communication between a business and its audience.
Types of Commercial Photography
Product Photography – for catalogues and e-commerce
Food Photography – used on menus and packaging
Real Estate Photography – for estate agents and AirBnB hosts
Portrait Photography – corporate or staff photos
Lifestyle Photography – for brand storytelling
Fashion Photography – for lookbooks and campaigns
What Makes a Great Commercial Photographer?
A skilled commercial photographer offers:
Strong technical ability
Creative direction
Business awareness
Client communication
Adaptability across industries
Why Your Business Needs One
Professional photography can:
Build trust with customers
Improve website and marketing performance
Communicate brand identity
Increase sales and engagement
Create consistency across channels
About Alexander Thomas Photography
I specialise in residential and commercial photography. From Airbnb listings to corporate branding, we help your business stand out with professional, tailored imagery.
Our services include:
Airbnb and estate agent photography
Product and packaging shoots
Business portraits
Marketing and advertising images
Social media content creation
We’re based in the UK and serve clients nationwide.
What is Commercial Use in Photography?
Commercial use means the image is used to promote or sell a product, service, or brand. This includes:
Digital or print advertising
Website banners and product pages
Brochures, flyers, and catalogues
Social media sponsored content
Product packaging
Common Types of Commercial Photography Use
Completion Photographs of projects
A model in a fashion advert
Styled food shots on restaurant menus
Property photos for AirBnB or estate listings
Product images on retail packaging
Team portraits on a company website
Why Commercial Photography Matters
Commercial photography:
Builds brand recognition
Helps your business stand out
Enhances the customer experience
Drives online and offline conversions
Establishes professionalism and credibility
Why Photographers Should Consider Commercial Work
Photographers can benefit from:
Higher income potential
Ongoing client relationships
Creative growth and challenge
Exposure to various industries
Licensing revenue opportunities
Legal Considerations
For commercial photography use, it’s important to:
Obtain model releases for any recognisable people
Get property releases for private or branded locations
Understand local and international licensing laws
Collaborate with the brand to ensure all parties are informed before posting on LinkedIn (for example). This one may not be always legal, but can cause an upset if the photographer posts things they are not supposed to. Health and safety concerns shown in the photo or unreleased product as an example. These protect the photographer and client from legal disputes.
Final Thought
Commercial photography is essential in today’s business landscape. It tells your story, builds your brand, and converts interest into action. Whether you're a business owner or photographer, investing in professional imagery is a step towards long-term success. They are also fun projects generally. I love working with companies. They understand and appreciate other businesses. When dealing with end customers you sometimes find that your work would be undervalued as marketing expenses are not a common cost. Whereas a business understands and appreciated the time required and the value that is added with these images. The correct way to approach undervaluing your product is always education.
FAQs – Commercial Photography
What is commercial photography?
Photography used for business, marketing, or promotional purposes. These images are used to sell or promote a product, service, or brand.
Is there a difference between editorial and commercial photography?
Yes. Editorial photography is used in journalism or non-commercial content. Commercial photography is used to advertise or sell something.
Do I need a licence to use a commercial image?
Yes. Image use must be licensed correctly for commercial purposes. Most professional photographers include usage rights in their pricing or offer licences through platforms like Picfair.
How much does commercial photography cost?
It depends on the scope of work, image usage, and photographer experience. Prices can range from £250 to £2,000+ per shoot, excluding licensing. It is a very vague amount as depending on time/what’s required the price will vary. I have had jobs that last 1 hour or I have jobs that are once monthly for 3 hours per month for 12 months.
FAQs – Alexander-Thomas.co.uk
What areas do you cover?
I serve clients across the UK, with a focus on Glasgow and Edinburgh.
How do I book a shoot?
Visit my contact page and fill out the contact form. I’ll be in touch within 24 hours to schedule your consultation.
Do you offer AirBnB photography?
Yes. I specialise in AirBnB, property, and real estate photography designed to boost bookings and show off your space professionally.
Can you help with product photography for my online store?
Absolutely. I offer clean, high-quality product photography suitable for websites, Amazon listings, Etsy shops, and print catalogues. This is just the start!
Need impactful imagery for your business?
See my portfolio of work to see what I can offer.
